Holland America Line sees signs of more informed purchasing with Copilot Studio agent | Microsoft Customer Stories
Organizations across industries are finding new ways to use AI to enhance operations and elevate customer experiences. This customer story showcases how Holland America Line used Microsoft Copilot Studio to build an intelligent agent that helps travelers make better, more informed purchasing decisions. Read the story to see how AI can bring greater efficiency and personalization to your customer experiences, and contact Takka Technologies to discuss how to create similar value for your business.
What is Anna and how does it assist customers?
Anna is a virtual agent developed by Holland America Line using Microsoft Copilot Studio. It acts as a digital concierge on the company's website, providing support to new and existing customers as well as travel advisors. Anna is designed to assist with booking new cruises, adding products and services to existing bookings, and answering a wide range of general questions, all while maintaining a strong resolution rate and handling thousands of conversations each week.
How does Anna improve customer support?
Anna improves customer support by offering personalized, 24/7 assistance without increasing contact center volumes. It utilizes advanced natural language processing to understand complex queries and provide relevant information quickly. This has led to a reduction in basic informational queries directed to contact center agents, allowing them to focus on more complex issues.
What are the future plans for Anna?
Holland America Line plans to expand Anna's capabilities by integrating additional services such as booking excursions, spa services, and drink packages. The agent will also be introduced in markets outside the United States, including Australia, Canada, and the United Kingdom, with localized cruise and booking information. This expansion aims to further enhance the customer experience throughout their journey.

Holland America Line sees signs of more informed purchasing with Copilot Studio agent | Microsoft Customer Stories
published by Takka Technologies
The digital revolution is transforming our organizations and industries, offering new opportunities and challenges. In this context, Takka Technologies' mission is to bring its customers to their full operational potential by making the most of this digital ecosystem. Takka offers intelligent workflow automation solutions so that allow SMEs (and other organizations) can to stay focused on their value chain. Through industry-specific data management, Takka provides its customers with tools to make data-driven decision-making (DDDM).
Takka Technologies fournit des solutions logicielles d'automatisation de processus métier aux PME qui recherchent davantage de performances, de fiabilité et de données structurées dans leur chaîne de valeur ou des activités de support. Les solutions fournies par Takka Technologies incluent la création d'outils et indicateurs qui aident l'entreprise à passer d'un mode de prise de décision traditionnelle à un mode de prise de décision basée sur les données (DDDM).