Natuzzi uses Dynamics 365 to redefine the luxury furniture experience with a data-first approach | Microsoft Customer Stories
In a competitive market, even luxury brands must innovate to meet customer expectations. This customer story highlights how Natuzzi redefined its luxury furniture experience with a data-first approach, powered by Dynamics 365. Read this story to see how Dynamics 365 can drive transformation in your business and connect with Takka Technologies to get started.
How has Natuzzi transformed its customer experience?
Natuzzi has reimagined its customer experience by implementing Microsoft Dynamics 365, which allows them to unify previously disconnected systems and gain a 360-degree view of their customers. This enables them to create personalized engagement journeys across various channels, ensuring that each customer receives tailored experiences that resonate with their preferences and needs.
What role does data play in Natuzzi's strategy?
Data is central to Natuzzi's strategy. By leveraging Dynamics 365 Customer Insights, they have integrated demographic, transactional, and behavioral data to develop precise customer segments. This data-driven approach allows Natuzzi to create targeted marketing campaigns and improve customer interactions, ultimately driving higher lifetime value and engagement.
What impact has Dynamics 365 had on Natuzzi's operations?
Since implementing Dynamics 365, Natuzzi has seen measurable improvements in store performance and customer engagement. They have increased their unified customer profiles from 387,000 to nearly 650,000, a growth of 68%. This platform has enabled better messaging, promotions, and events, allowing Natuzzi to maintain closer relationships with customers and adapt to market trends effectively.
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Natuzzi uses Dynamics 365 to redefine the luxury furniture experience with a data-first approach | Microsoft Customer Stories
published by Takka Technologies
The digital revolution is transforming our organizations and industries, offering new opportunities and challenges. In this context, Takka Technologies' mission is to bring its customers to their full operational potential by making the most of this digital ecosystem. Takka offers intelligent workflow automation solutions so that allow SMEs (and other organizations) can to stay focused on their value chain. Through industry-specific data management, Takka provides its customers with tools to make data-driven decision-making (DDDM).
Takka Technologies fournit des solutions logicielles d'automatisation de processus métier aux PME qui recherchent davantage de performances, de fiabilité et de données structurées dans leur chaîne de valeur ou des activités de support. Les solutions fournies par Takka Technologies incluent la création d'outils et indicateurs qui aident l'entreprise à passer d'un mode de prise de décision traditionnelle à un mode de prise de décision basée sur les données (DDDM).
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